Why I Built FormaFit Active: Movement Without Limits
When I first started dreaming about FormaFit Active, it wasn’t about being a brand.It wasn’t about chasing followers, or fitting into a fitness mold.
It was about creating a space for movement — movement of the body, the mind, the spirit — without limits, self imposed or otherwise.
My professional world has been deeply connected to a practice profession of service to the community. I’m proud of that work.
But I needed something that belonged to me — something that wasn’t tied to anyone else’s voice, anyone else’s expectations.
I needed a place where I could be active without performing.
Where I could stretch, walk, hike, move — without explaining myself or competing with others.
Movement brands don’t even market to people like me. I want a brand and movement that includes me. I’m not a full time savage like David Goggins but I am still inspired by discipline, athleticism, focus, and grind.
FormaFit Active was born from that need.
It’s a place where the trail is enough.
Where the stretch is sacred.
Where staying active isn’t about performance — it’s about freedom.
I don’t show my face much here.
I don’t bring my professional world here.
That’s intentional.
FormaFit is my reminder — and maybe yours too — that we can live fully, move joyfully, and build strength quietly, in our own way.
This space is for anyone who believes that movement is not about looking like an athlete —
Movement is about participating in life.
Stay active. Stay Sharp. Stay Ready.
Sin Límites.
Welcome to FormaFit Active.
Leadbetter Beach, Santa Barbara